When you run at a business with a limited budget, it’s not really smart to spend $100,000 for a one-minute TV ad.
It can be challenging when your budget commands how many people your business can influence. Below I explain some low-cost and smart ways to promote your business locally:
1. Use Google My Business for local search.
One of the most influential and free ways to advertise your business is through Google My Business, which permits companies to manage their presence on both on Google Search & Google Maps. This smart tool can boost your local rankings search. If you rank high in local search, more potential customers will find and choose your business.
2. Attend networking and social events.
Communicating with associated professionals at networking events is a great opportunity to meet possible consumers in a place where they are keen to discuss business. The niche subjects of those events make sure you’re meeting good leads. Mainly for new and small businesses looking to expand on their connections and contacts, networking is an opportunity to meet potential partners and find chances for development. Plus, it’ll keep you up-to-date on industry trends.
3. Speak at an event.
Speaking at an event about a topic connected to your business is a great way to show your expertise. Giving an interesting talk can draw attention to you and your business, which can increase brand awareness and prove your business is qualified to challenge issues and provide solutions.
4. Run targeted ads.
Facebook has more targeted advertising ability than any other social network platform. By being able to advertise to a specific type of consumer based on interests, you can target people who fit that criteria even in a certain geographical location.
By investing few dollars per day on a specific FB campaign, you can build up a local following. Just make sure to keep posting great educational and attractive content as well to keep this new audience interested and engaged.